10 Alternative Strategies for Print-on-Demand Merchandise – POD Weekly #38

POD Weekly #38

Alternative Strategies for Print-on-Demand Merchandise

 

Many sellers struggle with the ever-increasing competition on marketplaces liker Merch by Amazon and Etsy. We hear about problems with listings suddenly being removed, competitors stealing designs, constant undercutting, etc.

This week, I read an article on how a wood shop is using print-on-demand to add new products to their shop without adding any hassle. As you may imagine, a wood shop isn’t exactly designed to scale and isn’t a fit for every budget. By adding print-on-demand merchandise, they give fans a way to show their support for the brand, while also spreading word for the business.

There are countless other businesses that could use this strategy – and most of them don’t even know about print-on-demand yet. And this is just one alternative strategy for using print-on-demand. I’ve listed a few others below.

  • standalone ecommerce shop targeted at specific niche interests
  • sell shirts for local shop promotions (i.e. local merch )
  • fan merchandise sites (bands, podcasts, blogs)
  • promos for companies selling other products (as in the case of the wood shop)
  • nonprofits looking to give supporters something in exchange for gift and/or way to show support
  • employee uniforms
  • promotional giveaways – instead of deciding on the size before knowing the winner, make sure it fits using print-on-demand
  • add to physical stores (additional colors, out of stock sizes, those that prefer to ship to another location)
  • thank you gifts – create quality personalized business gifs
  • add-ons to online shop purchases – use as an additional offer when making another purchase. many customers look for additional way to support the same/supporting causes

Think of the ways of you or your network can use print-on-demand to build direct connections with fans, solve inefficient inventory problems, and otherwise build direct sales rather than relying on third-party marketplaces. With all the hassles of inventory taken care of, there are numerous ways to build succesful ecommerce businesses without the hassles of inventory.

How would you most like to use print-on-demand in a successful ecommerce business? 

RECOMMENDED LINKS

Each week, we share content from a variety of sources intended to help print-on-demand sellers. Get even more links by following us on Facebook or Twitter

 

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“Nick connected his shop to Printful and added logo gear to his product lineup.”

Getting the Word Out: How Nick’s Wood Shop Uses Apparel to Market Handmade Goods
Giedrė Kronberga Blog – Printful

“This isn’t an apparel brand, so the company doesn’t depend on profits from shirt sales to grow. These items exist to support the brand and its handmade goods, so each shirt or sweatshirt that goes out into the world is free marketing.
The brand is gaining more name recognition among locals, and more wholesale orders from Wisconsin-based stores.”1

 

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This business had owner working 2-3 hours a day with 400 shirt designs that created an avg of $3,324 in net revenue per month”

[CASE STUDY] How We Sold a $93,077.32 Merch by Amazon Business in 19 Days
EF Staff Empire Flippers

“The Seller’s business partner sporadically created the designs. The business was at a tier allowing for 1,000 designs, leaving a large chunk of slots open. The business was listed on our marketplace at a 28x multiple for $93,077, and we immediately started marketing the listing. It was sold for the same amount just 19 days after going live.
Let’s dive into what happened with this Merch by Amazon business and get into the details.”2

 

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“They talked about everything from Merch to running Facebooks efficiently.”

Merch Minds Podcast – Episode 093: Talking with Matt Sheeran and RJ Martinez from Real Talk
Merch Minds Podcast with Glen and Yong

“This week Matt Sheeran and RJ Martinez from Real Talk stop by on the Merch Minds Podcast. While RJ had been on the show, this was Matt’s first time on the podcast. This was a fun show because you never know what will happen when all four guys get together to chat about Merch.”3

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“They talked about everything from Merch to running Facebooks efficiently.”

Merch Minds Podcast – Episode 093: Talking with Matt Sheeran and RJ Martinez from Real Talk
Merch Minds Podcast with Glen and Yong

“This week Matt Sheeran and RJ Martinez from Real Talk stop by on the Merch Minds Podcast. While RJ had been on the show, this was Matt’s first time on the podcast. This was a fun show because you never know what will happen when all four guys get together to chat about Merch.”4

 

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UPCOMING EVENTS & HOLIDAYS

Order custom t-shirt designs with free revisions to take advantage of these opportunities. 

August – Sept – Back-to-School Shopping
Mon, September 3    Labor Day
Sun, September 9    National Grandparents Day
Sun, September 16    Wife Appreciation Day
Sun, September 23    September equinox / fall starts
October – December  Holiday Shopping
Mon, October 1    International Coffee Day
Wed, October 10    World Mental Health Day
Wed, October 31    Halloween
Sun, November 11    Veterans Day

Bold entries are new since last week

 

 

 

  1. https://www.printful.com/blog/getting-the-word-out-how-nicks-wood-shop-uses-apparel-to-market-handmade-goods/
  2. https://empireflippers.com/sell-merch-by-amazon-business/
  3. http://merchminds.libsyn.com/episode-93

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