POD Weekly #39
Ecommerce sales without hassles of traditional inventory
Physical inventory businesses have a number of pitfalls including upfront costs. inventory projections, storage and fulfillment, running out of stock of good sellers, and holding too much inventory of poor performers are just some of the issues every physical product business has to manage.
For apparel owners, the problems are only exasperated by variations among inventory and sizes. As an owner of a small clothing brand with way too many units (over 600,000 units and 2,000 SKUs at one point), I can tell you the headaches never seem to end.
For bricks-and-mortar stores, there’s not much of a chance to get away from physical products entirely. However, ecommerce offers two options:
- Dropship. Many shops have seen success with dropship models, where inventory is sold by third parties. Some potential problems are that you must rely on potentially varying levels of professionalism and promptness among dropshippers, it’s difficult to differentiate from other dropshippers, and there are often a ton of competitors looking to undercut others. If you can find a unique niche – or at least a unique spin on a profitable niche, there’s still potential to make this work.
- Print-on-demand. With print-on-demand, it’s possible to create unique products by creating custom designs. Using a common theme across them helps build a brand identity. There are are ever-growing number of products including apparel, artwork, and all sorts of home decor. With a number of reliable suppliers, it’s possible to give customers a relatively accurate ETA.
Neither method is perfect, and for a standalone shop, it’s worth considering using a combination of both methods. Since calling it quits on holding inventory, my clothing brand has moved to a combination of dropship and print-on-demand. We’re able to create new products on a regular basis for a fraction of the costs of our old production samples.
After years of dealing with inventory headaches, freedom from inventory is one of the first things that made me interested in print-on-demand. There’s already a huge number of products, platforms, and sellers. With new investments into the industry and new technologies being made, it’s hard to see the print-on-demand industry slowing down any time soon. The possibilities of what can be created without the hassles and costs of traditional inventory are just getting started.
P.S. If you’re looking to get ecommerce sales without the hassles of inventory, print-on-demand is worth checking out. Become an MRD member today to get access to premade designs and discounts on custom designs and copywriting services.
—- Build those local connections
“Rather than ordering the shirts online, they’ll be more inclined to use your services if you both belong to the same local group”
How to Promote Your Local Business with These 15 Marketing Strategies
Neil Patel Quick Sprout
“Let’s say you own a local t-shirt company.
Another local business may be hosting an event in town and need custom shirts made. Rather than ordering the shirts online, they’ll be more inclined to use your services if you both belong to the same local group.
That’s the whole idea behind joining. The businesses look out for one another and always try to support local brands.”1
—- The founding story behind the super-successful Printful.
“To date the founders have invested around $12 million in their printing technology, $6.6 million of that sum in the current year alone”
Printful: A Latvian Masterclass In Growing An On-Demand Drop Shipping Business
Alison Coleman Forbes
“Five years on, the business, which has been entirely self-funded, has evolved from a startup offering three types of products: t-shirts, canvas and posters, to a $64 million turnover business that offers embroidery, screen printing and more on thousands of items for over 700,000 business customers. The company expects to have more than a million registered users by the end of 2018.”2
—- What are the most popular print-on-demand products?
“In this infographic, we take a look at the 10 of the most popular products to include in your catalogue.”
“Across industries, across niches, across the world, print-on-demand custom merchandise is on the rise. We’re seeing individuals, influencers and brands – large and small – hitch their wagons to the merch industry, selling a wide range of different products, from t-shirts to tote bags and everything in between.
But which are the products you REALLY need in your store? In this infographic, we take a look at the 10 of the most popular products to include in your catalogue. In product terms, these are the most popular, the most beloved, and the most widely used!”3
—- Tips and advice from a sellers who did over $700,000 in revenue in his first year of print-on-demand.
“Wise advice: what does it take to build a successful print-on-demand business?”
Designer makes $700k in revenue in his first year of business, shares his hard-won lessons
Davis Sarmins Printify
“The best t-shirt designs are often those that tap into human emotions: whether it’s making people smile (or laugh if you’re that good), indulge in nostalgia or gasp in surprise, leveraging emotions is the best way to prompt online shoppers to take action. What this means is that the best ideas can really be hiding in plain sight: in conversations with friends or family, group chats, your daily routines and even your pet peeves. As an entrepreneur, you should be able to pick up on ideas anywhere as well as be receptive to others’ suggestions and input.”4
UPCOMING EVENTS & HOLIDAYS
Order custom t-shirt designs with free revisions to take advantage of these opportunities.
Sun, September 9 National Grandparents Day
Sun, September 16 Wife Appreciation Day
Sun, September 23 September equinox / fall starts
October – December Holiday Shopping
Mon, October 1 International Coffee Day
Wed, October 10 World Mental Health Day
Wed, October 31 Halloween
Sun, November 11 Veterans Day
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