Merch by Amazon has recently shifted to a new application and approval process for sellers. As we’ve covered in the past, it can take a long time to get approved for a Merch by Amazon account. And at times, like at the end of 2017, Merch by Amazon is so bogged down with action from existing sellers that the approval process comes to a complete halt.
Now Merch by Amazon is asking applicants who previously applied using the old system to re-apply using the new application process. We first heard of this news via Ecommerce Bytes in the blog post Amazon Makes Merch Applicants Reapply . In their post, they included a message sent by Amazon via email saying:
We are happy to announce that we have launched a new application process today! We heard your feedback that we could improve and we agreed. So, we created a new process to approve the best sellers who create genuine and compelling content for our customers.
If you have any questions about the new application process or account approvals, you can view the new “Account Requests” section of the FAQ page here. If you are asked to reapply, we will provide you with an expected decision timeframe upon submitting your new application.
Please do not email us with requests to expedite the decision on your new application. We have to stop making decisions to respond to your email!
We will notify you of the decision via email as soon as it has been made. As you wait for an approval decision, please review the Resources page and our content policies for design submissions.
Thank you all for your patience as we work to approve more sellers, faster.
Amazon has also updated their Merch by Amazon resources with a Q/A adrdressing the issue:
I already submitted an application to Merch by Amazon, why am I being asked to reapply?
We want to open our business to more Merch by Amazon sellers and approve new sellers faster. So, we’ve launched a new application process. We are asking you to reapply because we want to give you the opportunity to provide us more information about yourself and your business. We realize this may be a slight inconvenience, but believe we are creating a better seller experience. The new application process should only take about 15 minutes.
It’s certainly disappointing that applicants weren’t given priority based on their original application date. On the positive side, we have heard of some very fast approvals recently. One member recently said he was approved in just 3 days. Perhaps the new application process really is a significant improvement.