POD Weekly #37
The print-on-demand industry has grown to include a huge number of products. While many sellers get started with t-shirts, there are dozens of other types of products available to print-on-demand merchants.
Some platforms, like Merch by Amazon, offer a handful of apparel products like sweatshirts and longsleeve tees. Other platforms, like Printful, offers dozens of products including mugs, hats, bags, phone cases, and many other accessories and household items.
ALSO: See our list of over 22 print-on-demand platforms
Offering more products is an easy way to expand your inventory, without necessarily needing new designs. In this week’s links, there are articles on reasons to diversify your inventory as well as how artists can take advantage of print-on-demand products.
Besides t-shirts, what’s your favorite print-on-demand product to sell?
—- Diversify your print-on-demand products in order to maximize your sales.
“entrepreneurs eventually learn how much an undiversified product mix can take its toll on the business”
5 Reasons to Diversify Your Print On Demand Products
Jonathan Schwartz Bootstrapping Ecommerce
“Offering the right products to the right customer can be a huge driver of revenue. Consider the 80/20 rule: 80% of your business comes from 20% of your customers, and 80% of sales will be for 20% of your products. Said differently, 64% of ecommerce revenue comes from top customers buying top products.
By using a combination of buyer personas and product performance data, you can continuously reverse engineer brand new killer products to keep customers coming back.”1
—- Artists can easily sell their designs on a huge number of products.
“No longer are you limited to selling your original artwork and prints – you can sell your artwork on all sorts of products”
“And, with the print-on-demand merchandising model, you spend far less time worrying about the uninspiring topics of logistics, supply chains and order fulfilment. Your focus remains solely on creating great work, and promoting it to your audience.
Of course, there are challenges – as you’d expect from any business opportunity. Sourcing products; creating designs; building your existing following; building trust and growing sales. None of these are what you might call ‘easy.’ But, as artist Dayna Winter wrote in a great Shopify article: “To succeed in art, you must also succeed in business.”
Fortunately you have two significant advantages; firstly, unlike many aspiring merchandisers who agonise over where and how to source amazing designs to add to their products and sell to their audience – you already have a body of work ready to go. Good creatives are one of the most important success factors in merchandising. You have this covered!
And, secondly, as an artist or designer, you may already have been building an audience at least partly receptive to your work and, consequently, your products.
Those two elements combine to create a huge opportunity.”2
—- Even lesser-known holidays often have big followings with plenty of potential customers for well-designed products.
“There are more than 1,500 national days, weeks, and months, and savvy marketers know how to take advantage of them”
Little-known Holidays Can Boost Traffic and Sales
Pamela Hazelton Practical Ecommerce
“There are more than 1,500 national days, weeks, and months, and savvy marketers know how to take advantage of them. Online stores can harness the power of national days by educating customers and promoting purchases.”3
—- Printful is ramping up their production efforts in preparation for the holiday season.
“During the last five years Printful has invested almost $13.2 million in printing tech at no additional cost to the customers.”
In preparation for the holiday season, Printful invests $6.6 million in printing tech upgrade for DTG apparel
finanzen.net GmbH markets.businessinsider.com
“Printful facilities now use industry-leading Kornit Storm Hexa-R printers that improve color consistency of direct-to-garment (DTG) prints across all three locations. This upgrade has cost the print-on-demand drop shipping company $6.6 million.”4
—- Use print-on-demand to launch a new online shop, rather than just selling on marketplace sites like Merch by Amazon and RedBubble.
“This article will teach you how to launch your online store and join the e-commerce revolution the right way.”
How to Earn Money From Home: The Print On Demand Way
Davis Sarmins Printify
“In a nutshell, POD is an online business model where you outsource your production and shipping processes to a manufacturer of e-commerce goods. You sell products that are printed on “blanks” – blank t-shirts, mugs, bags and other merch. You upload your images to your partner’s app, add the product to your web store and split the profits for every sale. When people buy your product, the orders are printed, packaged and delivered by your printing partner. You pay your supplier for their materials and work. What’s left is your profit.”5
—- Upgrade your product images by adding your designs to high-quality mockups.
“there are all types of mockups you can use to elevate your designs and really make them shine.”
Elevate Your Designs with the Perfect Mockups
Muhammad Faisal Graphic Design Junction
“Finding mockups that fit your design aesthetic is easy thanks to the huge collection of mockups you can find on the internet. In fact, Placeit offers all sorts of mockups you can use to display anything from web designs to apparel designs and anything in between. The best part is that you can have these mockups ready in seconds because they don’t require any design software. There are no PSD files to download, layers to sort through, or retouching to work on. Simply upload your design onto the mockups of your choice and hit download. It’s really that easy!”6
UPCOMING EVENTS & HOLIDAYS
Order custom t-shirt designs with free revisions to take advantage of these opportunities.
August – Sept – Back-to-School Shopping
Sun, August 26 National Dog Day
Sun, August 26 Women’s Equality Day
Mon, September 3 Labor Day
Sun, September 9 National Grandparents Day
Sun, September 16 Wife Appreciation Day
Sun, September 23 September equinox / fall starts
October – December Holiday Shopping
Mon, October 1 International Coffee Day
Wed, October 10 World Mental Health Day
Wed, October 31 Halloween
Sun, November 11 Veterans Day
Bold entries are new since last week
- Photo by BRUNO CERVERA on Unsplash