Neil Lassen at Merch Informer continues his excellent series of posts on paying off $100,000 of school debt via Merch by Amazon. Beyond giving a brief update on the sales progress, Neil always provides a number of details about what he’s seeing.
That being said, what we experienced and a lot of other people experienced has been a day or two of REALLY slow sales, and then all of a sudden a day that just explodes in sales out of nowhere. We are talking about 2-3X the amount of sales in a certain day followed by another day or two of slow sales.
He speculated that his may have something to do with a recent Merch by Amazon survey, which you can read more about in this Reddit thread. For reference, here’s a list of the questions included:
Which tier level are you?
Are you familiar with Amazon Marketing Services (AMS)?
How likely would you be to participate in a program that advertises your Merch products on your behalf in exchange for a percent of the royalty from each product sold through the program? This program would be in addition to the free organic search traffic you already receive.
If Merch were to advertise products on your behalf what is your level of comfort in allowing Merch to select which of your products to promote?
I would sign up for this program if Merch charged me no more than the following royalty percentage for products sold through the program (scale of 0 -100%)
What sales percent increase would you expect from Merch through this program? (scale of 0 -100%)
At which tier level do you think this program would first become useful?
On a scale from 0-10, how likely are you to recommend Merch by Amazon to a friend or colleague?
Please share any additional comments about how we may improve your Merch by Amazon experience.
After reporting on a huge success in the Valentine’s Day niche, he includes some ideas of upload strategies:
If you are tier 1k or below, I would really suggest doing 1000 different designs. Use 1 slot for 1 standard t-shirt. Yes, yes, I know you have access to many more products but Merch is the a numbers game and standard shirts are the big money maker here. You drastically stand a better chance at making more money without uploading to other products at first because it allows you to either get a very wide spread in the niches you are in, or really go in and dominate a particular niche with many different designs.
841 ASINs sold with $3053.68 in royalties!
These royalties are up about 23% from last month whereas sales are up around 29%.
Check out the full post for more tips and see how much of the full 100k is left to payoff. Great stuff as always!